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Reading fitness copy can feel as fun as doing planks. My approach? Add humor, throw in unexpected cultural references, clever it up.
My mission: Give people a reason to read about all things epicurean when they can easily just zone out and watch another Tasty video.
I’ve been writing and editing for this category for 15 years. My perspective cuts through the jargon-y clutter with science and emotion.
Before people know it’s the zeitgeist, odds are I’ve already pitched, written, or edited stories about it.
Writing about clothes and shoes and accessories can feel vapid. Unless you place it in the context of the reader’s life and how she’d wear it. I do the latter.
No scare tactics. No fake news. Just meaty, edgy stories about health that gets women to take action over their minds and bodies.
